Jim & Sherri Wear
Founders, Lifemax, Inc.
In the fall of 2007, Jim and Sherri Wear began Lifemax, a company devoted towards changing people's lives for the better through optimum health and a dynamic business opportunity. Jim attended the University of South Carolina where, in 1989, he earned a Bachelor of Business Administration and met his future wife, Sherri. Jim and Sherri embarked on careers in real estate and spent the next 15 years working with companies such as The Ginn Corporation, Centex Resorts and Transeastern Homes. In 2005, the Wears partnered with a local developer to purchase and convert Class A properties from apartments to condominiums. A chance meeting led to the birth of LifeMax, a company whose vision is to "Change the Health and Wealth of the World." Deeply rooted in their faith, the Wears support mission trips all over the globe, helping those who have little. Jim and Sherri have been married since 2000 and live in Orlando, FL with their son.
Paul Rogers
Chief Executive Officer, Lifemax, Inc.
In 1998, Mr. Rogers helped create NuEWorld.com, one of the first e-commerce Network Marketing companies in the United States. As Vice President of sales and Marketing at NuEworld, he assisted in the successful merger of the company with Lexxus International, a Network Marketing company based in Dallas Texas with operations in 15 countries. At Lexxus International Mr. Rogers assumed the role of the Vice President of Sales and traveled the world extensively, working with the global leadership, from India, Asia, Europe, and Mexico - helping to create the international footprint of the company. During his tenure with Lexxus the name was changed to NHT Global and the company was accepted onto the NASDAQ National Market. In 2005 Mr. Rogers was promoted to President of NHT Global for North America and Europe where he helped the company expand into additional countries and grow to over half a billion in sales. Mr. Rogers was President until 2008 when he resigned after meeting Jim and Sherri Wear and began working with Lifemax. Mr. Rogers is a graduate of Baylor University, class of '89, with a Bachelor of Arts in communications and a minor in Fine Arts drama. Mr. Rogers lives on a farm outside of Dallas, Texas with his beautiful wife and their three amazing children.
Mike Battistelli
President, Lifemax, Inc.
Mr. Battistelli is a 30-year veteran of the network marketing industry with a successful history as a top-earning distributor, as well as consultant to, trainer for and owner of network marketing companies. An early champion of telecom deregulation, Mr. Battistelli built Alert Communications International, an industry-leading telecommunications reseller, serving agent-based customer acquisition efforts in both traditional and network marketing environments and creating more than $10 million in monthly billing. During the software explosion of the 1990s, he created a company that successfully served the networking industry with cutting-edge commission and genealogy tracking software, processing data for more than two dozen network marketing companies.
Mr. Battistelli is a graduate of the Interlochen Arts Academy and Eastman School of Music, and completed post-graduate work at University of Massachusetts. During the 1980s while building their first network marketing organization, Mike and his beautiful wife Kate were active professionals in the music and Broadway Theatre world of New York City - he as a professional trumpet player, Musical Director and Conductor and on staff at Radio City Music Hall; she as television and musical theatre actress, and for three years Yul Brynner's leading lady in "The King and I". Their daughter Francesca Battistelli is a Grammy-nominated and ten-time Dove Award-nominated Contemporary Christian singer/songwriter and recording artist whose major label debut "My Paper Heart" was released on the Warner/Reprise/Word label in 2008.
Amy Sloan
V.P. of Administration, Lifemax, Inc.
A Florida State University graduate with a degree in Business Administration, Amy comes to Lifemax with more than ten years experience in hospitality administration and real estate.
From 1997 to 2003, Amy worked with Marriott Hotels at their Ponte Vedra Beach, FL & Boca Raton, FL resorts. While working in the capacity of Director of Revenue Management she received accolades for accurately forecasting revenues within 3% and had the highest average daily rate in the region. From 2003 to 2006, Amy worked at Transeastern Homes, where she met Jim and Sherri Wear, who recognized her talents and brought her on at Lifemax.
Amy resides in the Central Florida area and is blessed with a wonderful family, amazing friends, and five beautiful nieces and nephews.
Jenni Reid Smith
V.P. Corporate Communication, Lifemax, Inc.
Jenni Reid Smith is a social media & marketing guru with an extensive marketing background. Early in her career, she worked for two of Florida's award-winning advertising agencies pulling in a gold ADDY for copywriting. Later, Jenni held the position of corporate marketing manager for the fastest-growing homebuilder in the country, Transeastern Homes. She then served as the director of marketing for Century Marketing International, designing and executing multi-million dollar marketing plans. Jenni went on to become vice president of marketing & business development for iTell Ventures, Inc.
Jenni holds a bachelor's in communication from Florida State University and a master's in management from the University of Central Florida. In 2006, she was awarded the distinguished title of Marketing Director of the Year for major achievements in marketing excellence by the Sales & Marketing Council of the Central Florida HBA.
Jenni serves on the board of directors for Rock Pink and enjoys spending time with her husband, guitarist Paul Smith, and her two golden retrievers, Holly and Butch. When not marketing her little heart out, Jenni can be found cooking, making music, eating salty snacks, and tweeting @LifemaxCorp.
Jonathan Ducos
Director of Informaton Technology, Lifemax, Inc.
Jonathan Ducos comes to Lifemax with a background in web development & marketing. Early in his career, he worked for the fastest-growing homebuilder in the nation, Transeastern Homes, and was responsible for co-developing web marketing campaigns that led to over $500 million in sales within a two year period. Later, he held the position of Web Director for Century Marketing International before being promoted to sales after being recognized for his excellent client relations abilities.
Jonathan holds a Bachelors' of Science Degree in Information Technology from the University of Central Florida. He is also the co-founder of Visual Design Network, LLC., a successful web development company specializing in the creation of print and web media.
Brenda Barth
Supervisor, Distributor Support, Lifemax, Inc.
Brenda joined Lifemax in March 2008, bringing with her over twenty years of experience in customer service, training and support. She is a graduate of Nazareth College in Kalamazoo, MI with a bachelor's degree in Social Work. After working for five years as a counselor for pregnant and parenting teens, Brenda took a position as a corporate trainer for a national restaurant chain, which offered her the opportunity to travel the country. She later moved into a position at the corporate offices in South Carolina where she worked in customer support services.
Most recently, Brenda became a Big Sister through the Big Brothers/Big Sisters of Central Florida and she enjoys spending time and making a difference in the life of her Little Sister, Ja'Lyn.
Brenda now resides in Central Florida.
Linda Morris
Distributor Support, Lifemax Inc.
Linda joins Lifemax with over 30 years of professional experience managing and directing administrative activities with special emphasis in developing and implementing systems and procedures. Her broad skill-set serves as an excellent addition to the Lifemax team where she spends each day serving the Lifemax Independent Distributors as a top-tier support representative. Prior to joining Lifemax, Linda served as an Independent Travel Director serving clients across the United States. Before that, she managed office operations at Alert Communications International, Archaeonics Corporation, and Gaynon Truck Equipment Company. Linda also served Orlando Regional Healthcare System by assisting top executives including their Chairman/CEO, President, EVP/COO, and Director of Finance. Linda currently resides in Lake Mary, FL with her husband, Rick, and her son, Rich.
Linda enjoys reading, bike riding, watching the Hallmark Channel and her son's crazy videos, and listening to her husband create and write new music.
Aretha Olivarez
Executive Director, Lifemax Foundation
Aretha is a leader in the nonprofit community, and is known for her service to the church, and the global community. Her heartfelt dedication to service in helping setup, assist, and guide hundreds of nonprofit organizations has made a worldwide impact. Her commitment to various community issues, education, and awareness has received national note from the United States Department of Labor. Aretha has been a speaker for the United States Senate on issues of hunger and funding on behalf of nonprofits courtesy of Oprah Winfrey. She is the author of The Best Guide for Nonprofit Corporations, and The Power of the 501(c)(3).
Aretha has two children, and enjoys reading, writing, baking, and watching TBN in her spare time.