Jim & Sherri Wear
Founders, Lifemax, Inc.
In the fall of 2008, Jim and Sherri Wear launched Lifemax, a company devoted toward changing people's lives for the better through optimum health and a dynamic business opportunity. The Wears have been together since 1993 and, over the years, have created and launched a multitude of businesses. Their success in real estate led to an early retirement in 2006.
A chance meeting in November 2007 led them to what they now call their destiny — Lifemax. The Vision of Lifemax is to change the health and the wealth of the world one person and one bag of Mila at a time. Jim and Sherri live in Orlando, FL with their son, Logan.
Paul Rogers
Chief Executive Officer, Lifemax, Inc.
In 1998, Mr. Rogers helped create NuEWorld.com, one of the first e-commerce Network Marketing companies in the United States. As Vice President of sales and Marketing at NuEworld, he assisted in the successful merger of the company with Lexxus International, a Network Marketing company based in Dallas Texas with operations in 15 countries. At Lexxus International Mr. Rogers assumed the role of the Vice President of Sales and traveled the world extensively, working with the global leadership, from India, Asia, Europe, and Mexico - helping to create the international footprint of the company. During his tenure with Lexxus the name was changed to NHT Global and the company was accepted onto the NASDAQ National Market. In 2005 Mr. Rogers was promoted to President of NHT Global for North America and Europe where he helped the company expand into additional countries and grow to over half a billion in sales. Mr. Rogers was President until 2008 when he resigned after meeting Jim and Sherri Wear and began working with Lifemax. Mr. Rogers is a graduate of Baylor University, class of '89, with a Bachelor of Arts in communications and a minor in Fine Arts drama. Mr. Rogers lives on a farm outside of Dallas, Texas with his beautiful wife and their three amazing children.
Mike Battistelli
President, Lifemax, Inc.
Mr. Battistelli is a 30-year veteran of the network marketing industry with a successful history as a top-earning distributor, as well as consultant to, trainer for and owner of network marketing companies. An early champion of telecom deregulation, Mr. Battistelli built Alert Communications International, an industry-leading telecommunications reseller, serving agent-based customer acquisition efforts in both traditional and network marketing environments and creating more than $10 million in monthly billing. During the software explosion of the 1990s, he created a company that successfully served the networking industry with cutting-edge commission and genealogy tracking software, processing data for more than two dozen network marketing companies.
Mr. Battistelli is a graduate of the Interlochen Arts Academy and Eastman School of Music, and completed post-graduate work at University of Massachusetts. During the 1980s while building their first network marketing organization, Mike and his beautiful wife Kate were active professionals in the music and Broadway Theatre world of New York City - he as a professional trumpet player, Musical Director and Conductor and on staff at Radio City Music Hall; she as television and musical theatre actress, and for three years Yul Brynner's leading lady in "The King and I". Their daughter Francesca Battistelli is a Grammy-nominated and ten-time Dove Award-nominated Contemporary Christian singer/songwriter and recording artist whose major label debut "My Paper Heart" was released on the Warner/Reprise/Word label in 2008.
Amy Sloan
V.P. of Administration, Lifemax, Inc.
A Florida State University graduate with a degree in Business Administration, Amy comes to Lifemax with more than ten years experience in hospitality administration and real estate.
From 1997 to 2003, Amy worked with Marriott Hotels at their Ponte Vedra Beach, FL & Boca Raton, FL resorts. While working in the capacity of Director of Revenue Management she received accolades for accurately forecasting revenues within 3% and had the highest average daily rate in the region. From 2003 to 2006, Amy worked at Transeastern Homes, where she met Jim and Sherri Wear, who recognized her talents and brought her on at Lifemax.
Amy resides in the Central Florida area and is blessed with a wonderful family, amazing friends, and five beautiful nieces and nephews.
Jenni Reid Smith
V.P. Corporate Communication, Lifemax, Inc.
Jenni Reid Smith is a social media & marketing guru with an extensive marketing background. Early in her career, she worked for two of Florida's award-winning advertising agencies pulling in a gold ADDY for copywriting. Later, Jenni held the position of corporate marketing manager for the fastest-growing homebuilder in the country, Transeastern Homes. She then served as the director of marketing for Century Marketing International, designing and executing multi-million dollar marketing plans. Jenni went on to become vice president of marketing & business development for iTell Ventures, Inc.
Jenni holds a bachelor's in communication from Florida State University and a master's in management from the University of Central Florida. In 2006, she was awarded the distinguished title of Marketing Director of the Year for major achievements in marketing excellence by the Sales & Marketing Council of the Central Florida HBA.
Jenni serves on the board of directors for Rock Pink and enjoys spending time with her husband, guitarist Paul Smith, and her two golden retrievers, Holly and Butch. When not marketing her little heart out, Jenni can be found cooking, making music, eating salty snacks, and tweeting @LifemaxCorp.
Jonathan Ducos
Director of Informaton Technology, Lifemax, Inc.
Jonathan Ducos comes to Lifemax with a background in web development & marketing. Early in his career, he worked for the fastest-growing homebuilder in the nation, Transeastern Homes, and was responsible for co-developing web marketing campaigns that led to over $500 million in sales within a two year period. Later, he held the position of Web Director for Century Marketing International before being promoted to sales after being recognized for his excellent client relations abilities.
Jonathan holds a Bachelors' of Science Degree in Information Technology from the University of Central Florida. He is also the co-founder of Visual Design Network, LLC., a successful web development company specializing in the creation of print and web media.
Brenda Barth
Supervisor, Distributor Support, Lifemax, Inc.
Brenda joined Lifemax in March 2008, bringing with her over twenty years of experience in customer service, training and support. She is a graduate of Nazareth College in Kalamazoo, MI with a bachelor's degree in Social Work. After working for five years as a counselor for pregnant and parenting teens, Brenda took a position as a corporate trainer for a national restaurant chain, which offered her the opportunity to travel the country. She later moved into a position at the corporate offices in South Carolina where she worked in customer support services.
Most recently, Brenda became a Big Sister through the Big Brothers/Big Sisters of Central Florida and she enjoys spending time and making a difference in the life of her Little Sister, Ja'Lyn.
Brenda now resides in Central Florida.
Linda Morris
Distributor Support, Lifemax Inc.
Linda joins Lifemax with over 30 years of professional experience managing and directing administrative activities with special emphasis in developing and implementing systems and procedures. Her broad skill-set serves as an excellent addition to the Lifemax team where she spends each day serving the Lifemax Independent Distributors as a top-tier support representative. Prior to joining Lifemax, Linda served as an Independent Travel Director serving clients across the United States. Before that, she managed office operations at Alert Communications International, Archaeonics Corporation, and Gaynon Truck Equipment Company. Linda also served Orlando Regional Healthcare System by assisting top executives including their Chairman/CEO, President, EVP/COO, and Director of Finance. Linda currently resides in Lake Mary, FL with her husband, Rick, and her son, Rich.
Linda enjoys reading, bike riding, watching the Hallmark Channel and her son's crazy videos, and listening to her husband create and write new music.
Kelly McGruder
Food Quality Control Manager
Kelly McGruder comes to Lifemax bringing over 30 years in food safety and quality control in the food industry.
Kelly hails from Louisville, Kentucky, a city in which he has deep roots and much love for the area. While attending the University of Louisville and working his way through college, he discovered an interest and love for the food industry. He began his career with a national restaurant chain quickly moving up through the corporate ranks, and traveling extensively throughout the United States. After becoming National Board Certified in food safety he was responsible for ensuring food safety and quality control, as well as adhering to the local, state, regional, and national guidelines of Health Department Labor Board laws. He began implementing food safety programs, and went on to work with and train company regional vice presidents and area directors throughout the United States as well as management of corporate training teams, opening more than 200 stores in 25 states. He was responsible for overseeing the operations and management teams and 150 team members for each location. Kelly's background and experience in food safety is a much welcomed addition to Lifemax. He is dedicated to ensuring that Lifemax and Mila will become and remain a leader in safe food deliverance.
Kelly has two sons, Jordan, 21 and Jeremy, 16. His mother, brother, and most of his family still reside in Louisville. He also has a sister in Columbia, SC.
Some of Kelly's various interest are a passion for all University of Louisville sports programs, as well as golf, camping, and wii gaming.
Jim & Sherri Wear
Founders, Lifemax, Inc.
En el otoño del 2008, Jim y Sherri Wear fundaron Lifemax, una compañía dedicada a cambiar las vidas de muchos a través de la salud y una dinámica oportunidad empresarial. Jim atendió a la universidad de Carolina del Sur en donde, en 1989, él ganó una Licenciatura en Administración de Empresas y conoció a su futura esposa, Sherri. Jim y Sherri emprendieron carreras en bienes raices y pasaron los próximos 15 años trabajando con compañías tales como el Ginn Corporation, Centex Resorts y Transeastern Homes. En el 2005, los Wears se hicieron socios con un empresario local para comprar y convertir propiedades de clase A a apartamentos y condominios. Una reunión oportuna llevó al nacimiento de LifeMax, compañía cuya visión es "Cambiar la Salud y la Abundancia del Mundo." Profundamente arraigado en su fe, los Wears apoyan viajes misióneros en todas partes del mundo, ayudando a los que tienen poco. Jim y Sherri han estado casados desde el 2000 y viven en Orlando, Florida con su hijo.
Paul Rogers
Director General, Lifemax, Inc.
En el 1998, el Sr. Rogers ayudó crear NuEWorld.com, una de las primeras compañías de Marketing de Red e-comercio en los Estados Unidos. Como Vice-Presidente de ventas y Marketing en NuEworld, él facilitó la fusión exitosa de NuEWorld.com con Lexxus International, compañía de Marketing de Red basada en Dallas, Texas con operaciones en 15 países. Con Lexxus, International, el Sr. Rogers asumió el papel de vice presidente de Ventas y viajó extensivamente trabajando con el liderazgo global, de la India, de Asia, de Europa, y de México - ayudando a crear huella internacional de la compañía. Durante su arrendamiento con Lexxus el nombre fue cambiado a NHT Global y aceptaron la compañía en el mercado nacional del Nasdaq. En el 2005 promovieron al Sr. Rogers a presidente de NHT Global para Norteamérica y Europa en donde él ayudó aquella compañía se extiendiera en países adicionales y así aumentar las ventas a más de la mitad de mil millones de dolares. El Sr. Rogers era presidente hasta el 2008 en que él dimitió después de conocer a Jim y Sherri Wear y comenzó a trabajar con Lifemax. El Sr. Rogers es un graduado de la universidad de Baylor, clase de '89, con una Licenciatura de Artes en Comunicaciones y de un menor en drama de las Bellas Artes. El Sr. Rogers vive en una granja fuera de Dallas, Texas con su esposa hermosa y sus tres niños extraordinarios
Mike Battistelli
Presidente, Lifemax, Inc.
El Sr. Battistelli es un veterano de veintinueve años en la industria de Marketing de Red con una historia exitosa como distribuidor, consultor, entrenador y dueño de dos compañías de Marketing de Red. él es un graduado de la Academia de Bellas Artes Interlochen, Escuela de Musica Eastman, y la Universidad de Massachusetts sacando los titulos de BM, MM y DMA. Durante sus dos decadas en la industria de musica él fue activo como intérprete profesional de trompeta, músico de estudio, Director/Conductor Musical en la cuidad de Nueva York y en giras nacionales, y fue empleado de la Radio City Music Hall.
El Sr. Battistelli está casado con Kate Hunter Brown quien fue protagonista con Yul Brynner en la producción de "The King and I" (El Rey y Yo) donde él fue Conductor Socio. Su hija, Francesca Battistelli es un artista de Musica Cristiana Contemporanea basada en Nashville y su premiere con la compañía Warner/Reprise/Word fue publicado en Julio del 2008.
Amy Sloan
V.P. de Adminstración, Lifemax, Inc.
Una graduada de La Universidad del Estado de Florida con Licenciatura en Administración de Empresas, Amy viene a Lifemax con más de 10 años de experiencia en administración de hospitalidad y bienes raíces.
De 1997 a 2003, Amy trabajó con los hoteles de Marriott en sus centro turísticos de Ponte Vedra Beach, FL y Boca Raton, FL. Mientras trabajando en la posición de Directora de Manejo de Rédito ella recibió elogio por haber pronosticado los réditos con exactitud dentro de 3% y tenía la tarifa diaria por promedio más alta en la región. De 2003 a 2006, Amy trabajó en Transeastern Homes, en donde ella conoció a Jim y Sherri Wear, quienes reconocieron sus talentos y la contrataron en Lifemax.
Amy reside en el área central de la Florida y es bendecida con una familia maravillosa, amigos asombrosos, y cinco sobrinas y sobrinos hermosos.
Jenni Reid Smith
V.P. Corporate Communication, Lifemax, Inc.
Jenni Reid Smith is a social media & marketing guru with an extensive marketing background. Early in her career, she worked for two of Florida's award-winning advertising agencies pulling in a gold ADDY for copywriting. Later, Jenni held the position of corporate marketing manager for the fastest-growing homebuilder in the country, Transeastern Homes. She then served as the director of marketing for Century Marketing International, designing and executing multi-million dollar marketing plans. Jenni went on to become vice president of marketing & business development for iTell Ventures, Inc.
Jenni holds a bachelor's in communication from Florida State University and a master's in management from the University of Central Florida. In 2006, she was awarded the distinguished title of Marketing Director of the Year for major achievements in marketing excellence by the Sales & Marketing Council of the Central Florida HBA.
Jenni serves on the board of directors for Rock Pink and enjoys spending time with her husband, guitarist Paul Smith, and her two golden retrievers, Holly and Butch. When not marketing her little heart out, Jenni can be found cooking, making music, eating salty snacks, and tweeting @LifemaxCorp.
Jonathan Ducos
Director of Informaton Technology, Lifemax, Inc.
Jonathan Ducos viene a Lifemax con una experiencia en el desarrollo de web y marketing. Temprano en su carrera, él trabajó para el constructor con el mayor crecimiento en la industria de casas de la nación, Transeastern Homes, y era responsable como co-desarrollar de las campañas de marketing web las cuales rindieron más de $500 millones en ventas dentro de un período de dos años. Más adelante, él ocupó la posición de Director del Web para Century Marketing International antes de ser promovido a las ventas después de ser reconocido por su excelente habilidad como relacionador público.
Jonatán tiene una Licenciatura en Ciencia en el area de Tecnología de Información de la Universidad de Florida Central. él también es el cofundador de Visual Design Network, LLC., una compañía exitosa que se especializa en el area de la creación de medios de impresión y web.
Brenda Barth
Supervisor, Apoyo al Distribuidor, , Lifemax, Inc.
Brenda se asoció con Lifemax en marzo del 2008, trayendo con ella más de veinte años de experiencia en servicio al cliente, entrenamiento y apoyo. Ella es una graduada de la Universidad de Nazareth en Kalamazoo, MI con Licenciatura en Trabajo Social. Despues de trabajar cinco años como consejera para adolescentes embarazadas y con niños, Brenda aceptó una posición como entrenado corporativo para una cadena de restaurantes nacionales, lo cual le ofreció la oportunidad de viajar. Pronto se movió a una nueva posición en las oficinas corporativas en South Carolina donde ella trabajó en servicios de apoyo al cliente.
Recientemente, Brenda se convertió en Hermana Mayor (Big Sister) por los Big Brothers/Big Sisters de Florida Central y ella disfruta pasar tiempo y hacer una diferencia en la vida de su "hermanita", Ja'Lyn.
Brenda ahora reside en la parte central de Florida.
Linda Morris
Distributor Support, Lifemax Inc.
Linda joins Lifemax with over 30 years of professional experience managing and directing administrative activities with special emphasis in developing and implementing systems and procedures. Her broad skill-set serves as an excellent addition to the Lifemax team where she spends each day serving the Lifemax Independent Distributors as a top-tier support representative. Prior to joining Lifemax, Linda served as an Independent Travel Director serving clients across the United States. Before that, she managed office operations at Alert Communications International, Archaeonics Corporation, and Gaynon Truck Equipment Company. Linda also served Orlando Regional Healthcare System by assisting top executives including their Chairman/CEO, President, EVP/COO, and Director of Finance. Linda currently resides in Lake Mary, FL with her husband, Rick, and her son, Rich.
Linda enjoys reading, bike riding, watching the Hallmark Channel and her son's crazy videos, and listening to her husband create and write new music.
Kelly McGruder
Food Quality Control Manager
Kelly McGruder comes to Lifemax bringing over 30 years in food safety and quality control in the food industry.
Kelly hails from Louisville, Kentucky, a city in which he has deep roots and much love for the area. While attending the University of Louisville and working his way through college, he discovered an interest and love for the food industry. He began his career with a national restaurant chain quickly moving up through the corporate ranks, and traveling extensively throughout the United States. After becoming National Board Certified in food safety he was responsible for ensuring food safety and quality control, as well as adhering to the local, state, regional, and national guidelines of Health Department Labor Board laws. He began implementing food safety programs, and went on to work with and train company regional vice presidents and area directors throughout the United States as well as management of corporate training teams, opening more than 200 stores in 25 states. He was responsible for overseeing the operations and management teams and 150 team members for each location. Kelly's background and experience in food safety is a much welcomed addition to Lifemax. He is dedicated to ensuring that Lifemax and Mila will become and remain a leader in safe food deliverance.
Kelly has two sons, Jordan, 21 and Jeremy, 16. His mother, brother, and most of his family still reside in Louisville. He also has a sister in Columbia, SC.
Some of Kelly's various interest are a passion for all University of Louisville sports programs, as well as golf, camping, and wii gaming.
Jim & Sherri Wear
Founders, Lifemax, Inc.
In the fall of 2008, Jim and Sherri Wear launched Lifemax, a company devoted toward changing people's lives for the better through optimum health and a dynamic business opportunity. The Wears have been together since 1993 and, over the years, have created and launched a multitude of businesses. Their success in real estate led to an early retirement in 2006.
A chance meeting in November 2007 led them to what they now call their destiny — Lifemax. The Vision of Lifemax is to change the health and the wealth of the world one person and one bag of Mila at a time. Jim and Sherri live in Orlando, FL with their son, Logan.
Paul Rogers
Chief Executive Officer, Lifemax, Inc.
In 1998, Mr. Rogers helped create NuEWorld.com, one of the first e-commerce Network Marketing companies in the United States. As Vice President of sales and Marketing at NuEworld, he assisted in the successful merger of the company with Lexxus International, a Network Marketing company based in Dallas Texas with operations in 15 countries. At Lexxus International Mr. Rogers assumed the role of the Vice President of Sales and traveled the world extensively, working with the global leadership, from India, Asia, Europe, and Mexico - helping to create the international footprint of the company. During his tenure with Lexxus the name was changed to NHT Global and the company was accepted onto the NASDAQ National Market. In 2005 Mr. Rogers was promoted to President of NHT Global for North America and Europe where he helped the company expand into additional countries and grow to over half a billion in sales. Mr. Rogers was President until 2008 when he resigned after meeting Jim and Sherri Wear and began working with Lifemax. Mr. Rogers is a graduate of Baylor University, class of '89, with a Bachelor of Arts in communications and a minor in Fine Arts drama. Mr. Rogers lives on a farm outside of Dallas, Texas with his beautiful wife and their three amazing children.
Mike Battistelli
President, Lifemax, Inc.
Mr. Battistelli is a 30-year veteran of the network marketing industry with a successful history as a top-earning distributor, as well as consultant to, trainer for and owner of network marketing companies. An early champion of telecom deregulation, Mr. Battistelli built Alert Communications International, an industry-leading telecommunications reseller, serving agent-based customer acquisition efforts in both traditional and network marketing environments and creating more than $10 million in monthly billing. During the software explosion of the 1990s, he created a company that successfully served the networking industry with cutting-edge commission and genealogy tracking software, processing data for more than two dozen network marketing companies.
Mr. Battistelli is a graduate of the Interlochen Arts Academy and Eastman School of Music, and completed post-graduate work at University of Massachusetts. During the 1980s while building their first network marketing organization, Mike and his beautiful wife Kate were active professionals in the music and Broadway Theatre world of New York City - he as a professional trumpet player, Musical Director and Conductor and on staff at Radio City Music Hall; she as television and musical theatre actress, and for three years Yul Brynner's leading lady in "The King and I". Their daughter Francesca Battistelli is a Grammy-nominated and ten-time Dove Award-nominated Contemporary Christian singer/songwriter and recording artist whose major label debut "My Paper Heart" was released on the Warner/Reprise/Word label in 2008.
Amy Sloan
V.P. of Administration, Lifemax, Inc.
A Florida State University graduate with a degree in Business Administration, Amy comes to Lifemax with more than ten years experience in hospitality administration and real estate.
From 1997 to 2003, Amy worked with Marriott Hotels at their Ponte Vedra Beach, FL & Boca Raton, FL resorts. While working in the capacity of Director of Revenue Management she received accolades for accurately forecasting revenues within 3% and had the highest average daily rate in the region. From 2003 to 2006, Amy worked at Transeastern Homes, where she met Jim and Sherri Wear, who recognized her talents and brought her on at Lifemax.
Amy resides in the Central Florida area and is blessed with a wonderful family, amazing friends, and five beautiful nieces and nephews.
Jenni Reid Smith
V.P. Corporate Communication, Lifemax, Inc.
Jenni Reid Smith is a social media & marketing guru with an extensive marketing background. Early in her career, she worked for two of Florida's award-winning advertising agencies pulling in a gold ADDY for copywriting. Later, Jenni held the position of corporate marketing manager for the fastest-growing homebuilder in the country, Transeastern Homes. She then served as the director of marketing for Century Marketing International, designing and executing multi-million dollar marketing plans. Jenni went on to become vice president of marketing & business development for iTell Ventures, Inc.
Jenni holds a bachelor's in communication from Florida State University and a master's in management from the University of Central Florida. In 2006, she was awarded the distinguished title of Marketing Director of the Year for major achievements in marketing excellence by the Sales & Marketing Council of the Central Florida HBA.
Jenni serves on the board of directors for Rock Pink and enjoys spending time with her husband, guitarist Paul Smith, and her two golden retrievers, Holly and Butch. When not marketing her little heart out, Jenni can be found cooking, making music, eating salty snacks, and tweeting @LifemaxCorp.
Jonathan Ducos
Director of Informaton Technology, Lifemax, Inc.
Jonathan Ducos comes to Lifemax with a background in web development & marketing. Early in his career, he worked for the fastest-growing homebuilder in the nation, Transeastern Homes, and was responsible for co-developing web marketing campaigns that led to over $500 million in sales within a two year period. Later, he held the position of Web Director for Century Marketing International before being promoted to sales after being recognized for his excellent client relations abilities.
Jonathan holds a Bachelors' of Science Degree in Information Technology from the University of Central Florida. He is also the co-founder of Visual Design Network, LLC., a successful web development company specializing in the creation of print and web media.
Brenda Barth
Supervisor, Distributor Support, Lifemax, Inc.
Brenda joined Lifemax in March 2008, bringing with her over twenty years of experience in customer service, training and support. She is a graduate of Nazareth College in Kalamazoo, MI with a bachelor's degree in Social Work. After working for five years as a counselor for pregnant and parenting teens, Brenda took a position as a corporate trainer for a national restaurant chain, which offered her the opportunity to travel the country. She later moved into a position at the corporate offices in South Carolina where she worked in customer support services.
Most recently, Brenda became a Big Sister through the Big Brothers/Big Sisters of Central Florida and she enjoys spending time and making a difference in the life of her Little Sister, Ja'Lyn.
Brenda now resides in Central Florida.
Linda Morris
Distributor Support, Lifemax Inc.
Linda joins Lifemax with over 30 years of professional experience managing and directing administrative activities with special emphasis in developing and implementing systems and procedures. Her broad skill-set serves as an excellent addition to the Lifemax team where she spends each day serving the Lifemax Independent Distributors as a top-tier support representative. Prior to joining Lifemax, Linda served as an Independent Travel Director serving clients across the United States. Before that, she managed office operations at Alert Communications International, Archaeonics Corporation, and Gaynon Truck Equipment Company. Linda also served Orlando Regional Healthcare System by assisting top executives including their Chairman/CEO, President, EVP/COO, and Director of Finance. Linda currently resides in Lake Mary, FL with her husband, Rick, and her son, Rich.
Linda enjoys reading, bike riding, watching the Hallmark Channel and her son's crazy videos, and listening to her husband create and write new music.
Kelly McGruder
Food Quality Control Manager
Kelly McGruder comes to Lifemax bringing over 30 years in food safety and quality control in the food industry.
Kelly hails from Louisville, Kentucky, a city in which he has deep roots and much love for the area. While attending the University of Louisville and working his way through college, he discovered an interest and love for the food industry. He began his career with a national restaurant chain quickly moving up through the corporate ranks, and traveling extensively throughout the United States. After becoming National Board Certified in food safety he was responsible for ensuring food safety and quality control, as well as adhering to the local, state, regional, and national guidelines of Health Department Labor Board laws. He began implementing food safety programs, and went on to work with and train company regional vice presidents and area directors throughout the United States as well as management of corporate training teams, opening more than 200 stores in 25 states. He was responsible for overseeing the operations and management teams and 150 team members for each location. Kelly's background and experience in food safety is a much welcomed addition to Lifemax. He is dedicated to ensuring that Lifemax and Mila will become and remain a leader in safe food deliverance.
Kelly has two sons, Jordan, 21 and Jeremy, 16. His mother, brother, and most of his family still reside in Louisville. He also has a sister in Columbia, SC.
Some of Kelly's various interest are a passion for all University of Louisville sports programs, as well as golf, camping, and wii gaming.
Jim & Sherri Wear
Founders, Lifemax, Inc.
In the fall of 2008, Jim and Sherri Wear launched Lifemax, a company devoted toward changing people's lives for the better through optimum health and a dynamic business opportunity. The Wears have been together since 1993 and, over the years, have created and launched a multitude of businesses. Their success in real estate led to an early retirement in 2006.
A chance meeting in November 2007 led them to what they now call their destiny — Lifemax. The Vision of Lifemax is to change the health and the wealth of the world one person and one bag of Mila at a time. Jim and Sherri live in Orlando, FL with their son, Logan.
Paul Rogers
Chief Executive Officer, Lifemax, Inc.
In 1998, Mr. Rogers helped create NuEWorld.com, one of the first e-commerce Network Marketing companies in the United States. As Vice President of sales and Marketing at NuEworld, he assisted in the successful merger of the company with Lexxus International, a Network Marketing company based in Dallas Texas with operations in 15 countries. At Lexxus International Mr. Rogers assumed the role of the Vice President of Sales and traveled the world extensively, working with the global leadership, from India, Asia, Europe, and Mexico - helping to create the international footprint of the company. During his tenure with Lexxus the name was changed to NHT Global and the company was accepted onto the NASDAQ National Market. In 2005 Mr. Rogers was promoted to President of NHT Global for North America and Europe where he helped the company expand into additional countries and grow to over half a billion in sales. Mr. Rogers was President until 2008 when he resigned after meeting Jim and Sherri Wear and began working with Lifemax. Mr. Rogers is a graduate of Baylor University, class of '89, with a Bachelor of Arts in communications and a minor in Fine Arts drama. Mr. Rogers lives on a farm outside of Dallas, Texas with his beautiful wife and their three amazing children.
Mike Battistelli
President, Lifemax, Inc.
Mr. Battistelli is a 30-year veteran of the network marketing industry with a successful history as a top-earning distributor, as well as consultant to, trainer for and owner of network marketing companies. An early champion of telecom deregulation, Mr. Battistelli built Alert Communications International, an industry-leading telecommunications reseller, serving agent-based customer acquisition efforts in both traditional and network marketing environments and creating more than $10 million in monthly billing. During the software explosion of the 1990s, he created a company that successfully served the networking industry with cutting-edge commission and genealogy tracking software, processing data for more than two dozen network marketing companies.
Mr. Battistelli is a graduate of the Interlochen Arts Academy and Eastman School of Music, and completed post-graduate work at University of Massachusetts. During the 1980s while building their first network marketing organization, Mike and his beautiful wife Kate were active professionals in the music and Broadway Theatre world of New York City - he as a professional trumpet player, Musical Director and Conductor and on staff at Radio City Music Hall; she as television and musical theatre actress, and for three years Yul Brynner's leading lady in "The King and I". Their daughter Francesca Battistelli is a Grammy-nominated and ten-time Dove Award-nominated Contemporary Christian singer/songwriter and recording artist whose major label debut "My Paper Heart" was released on the Warner/Reprise/Word label in 2008.
Amy Sloan
V.P. of Administration, Lifemax, Inc.
A Florida State University graduate with a degree in Business Administration, Amy comes to Lifemax with more than ten years experience in hospitality administration and real estate.
From 1997 to 2003, Amy worked with Marriott Hotels at their Ponte Vedra Beach, FL & Boca Raton, FL resorts. While working in the capacity of Director of Revenue Management she received accolades for accurately forecasting revenues within 3% and had the highest average daily rate in the region. From 2003 to 2006, Amy worked at Transeastern Homes, where she met Jim and Sherri Wear, who recognized her talents and brought her on at Lifemax.
Amy resides in the Central Florida area and is blessed with a wonderful family, amazing friends, and five beautiful nieces and nephews.
Jenni Reid Smith
V.P. Corporate Communication, Lifemax, Inc.
Jenni Reid Smith is a social media & marketing guru with an extensive marketing background. Early in her career, she worked for two of Florida's award-winning advertising agencies pulling in a gold ADDY for copywriting. Later, Jenni held the position of corporate marketing manager for the fastest-growing homebuilder in the country, Transeastern Homes. She then served as the director of marketing for Century Marketing International, designing and executing multi-million dollar marketing plans. Jenni went on to become vice president of marketing & business development for iTell Ventures, Inc.
Jenni holds a bachelor's in communication from Florida State University and a master's in management from the University of Central Florida. In 2006, she was awarded the distinguished title of Marketing Director of the Year for major achievements in marketing excellence by the Sales & Marketing Council of the Central Florida HBA.
Jenni serves on the board of directors for Rock Pink and enjoys spending time with her husband, guitarist Paul Smith, and her two golden retrievers, Holly and Butch. When not marketing her little heart out, Jenni can be found cooking, making music, eating salty snacks, and tweeting @LifemaxCorp.
Jonathan Ducos
Director of Informaton Technology, Lifemax, Inc.
Jonathan Ducos comes to Lifemax with a background in web development & marketing. Early in his career, he worked for the fastest-growing homebuilder in the nation, Transeastern Homes, and was responsible for co-developing web marketing campaigns that led to over $500 million in sales within a two year period. Later, he held the position of Web Director for Century Marketing International before being promoted to sales after being recognized for his excellent client relations abilities.
Jonathan holds a Bachelors' of Science Degree in Information Technology from the University of Central Florida. He is also the co-founder of Visual Design Network, LLC., a successful web development company specializing in the creation of print and web media.
Brenda Barth
Supervisor, Distributor Support, Lifemax, Inc.
Brenda joined Lifemax in March 2008, bringing with her over twenty years of experience in customer service, training and support. She is a graduate of Nazareth College in Kalamazoo, MI with a bachelor's degree in Social Work. After working for five years as a counselor for pregnant and parenting teens, Brenda took a position as a corporate trainer for a national restaurant chain, which offered her the opportunity to travel the country. She later moved into a position at the corporate offices in South Carolina where she worked in customer support services.
Most recently, Brenda became a Big Sister through the Big Brothers/Big Sisters of Central Florida and she enjoys spending time and making a difference in the life of her Little Sister, Ja'Lyn.
Brenda now resides in Central Florida.
Linda Morris
Distributor Support, Lifemax Inc.
Linda joins Lifemax with over 30 years of professional experience managing and directing administrative activities with special emphasis in developing and implementing systems and procedures. Her broad skill-set serves as an excellent addition to the Lifemax team where she spends each day serving the Lifemax Independent Distributors as a top-tier support representative. Prior to joining Lifemax, Linda served as an Independent Travel Director serving clients across the United States. Before that, she managed office operations at Alert Communications International, Archaeonics Corporation, and Gaynon Truck Equipment Company. Linda also served Orlando Regional Healthcare System by assisting top executives including their Chairman/CEO, President, EVP/COO, and Director of Finance. Linda currently resides in Lake Mary, FL with her husband, Rick, and her son, Rich.
Linda enjoys reading, bike riding, watching the Hallmark Channel and her son's crazy videos, and listening to her husband create and write new music.
Kelly McGruder
Food Quality Control Manager
Kelly McGruder comes to Lifemax bringing over 30 years in food safety and quality control in the food industry.
Kelly hails from Louisville, Kentucky, a city in which he has deep roots and much love for the area. While attending the University of Louisville and working his way through college, he discovered an interest and love for the food industry. He began his career with a national restaurant chain quickly moving up through the corporate ranks, and traveling extensively throughout the United States. After becoming National Board Certified in food safety he was responsible for ensuring food safety and quality control, as well as adhering to the local, state, regional, and national guidelines of Health Department Labor Board laws. He began implementing food safety programs, and went on to work with and train company regional vice presidents and area directors throughout the United States as well as management of corporate training teams, opening more than 200 stores in 25 states. He was responsible for overseeing the operations and management teams and 150 team members for each location. Kelly's background and experience in food safety is a much welcomed addition to Lifemax. He is dedicated to ensuring that Lifemax and Mila will become and remain a leader in safe food deliverance.
Kelly has two sons, Jordan, 21 and Jeremy, 16. His mother, brother, and most of his family still reside in Louisville. He also has a sister in Columbia, SC.
Some of Kelly's various interest are a passion for all University of Louisville sports programs, as well as golf, camping, and wii gaming.





